The Ultimate Guide To Cannabis Dispensary Marketing

Imagine you are visiting a place for the very first time. Supposing you know no one there, what is the first thing you will do? Let me guess. You will take out your phone and Google to find the exact location. Or you will quickly get on social media to ask friend for directions.

Search engines are where some of your customers are going to go when they want to find a cannabis dispensary near them. People will use search engine to find that which is relevant to them.

Let us look at some digital marketing tactics proven for effective cannabis marketing

  1. The Customer Reviews 

Customer Reviews is of major consideration if you have a cannabis dispensary or plan to have one in the near future. The best place to start with is having control of your online presence. There are online review sites such as Google (Google My Business Page), Yelp, My TripAdvisor and Facebook.

  1. Local Search Engine Optimization (SEO)

SEO is essential for any business website that wants to be found in organic search results on Google and Bing. If your website isn?t effectively optimized for search engines, Google doesn?t know what relevant search terms to rank your website for.

If your cannabis dispensary website is missing an optimized SEO and keyword strategy, it?s likely you will be missing out on a huge chunk of local searches and local search traffic.

The overall SEO strategy on your website differs with local SEO for marketing. The tactics used for your cannabis dispensary should be such that they place your website where people looking online for such a dispensary can see it.

  1. Social Media platforms For Dispensary Marketing

Directly marketing your cannabis dispensary on social media may pose a challenge to many. This is because cannabis is frowned upon by many who feel it is harmful and nothing good can come out of it. This is where your creativity as a marketer is required. You can strategically market to target audiences on Facebook, Twitter and Instagram.

It does not matter the advertising restrictions put in place, your cannabis dispensary stands to gain if you deliberately set apart your target market on these social media sites.

Facebook Business Pages advertising dispensaries need to strive to create a huge following of fans, followers, influencers and generally people who love engaging with content related to dispensaries.

For you to get regular followers, who later translate to clients, it is advisable to regularly post content that is relevant, of high quality. This helps in getting your target market engaged. By doing this, your cannabis dispensary will get the clients it requires, without unnecessary attention drawn to it.

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